Pepsi’s Choice: Refreshing?

Pepsi’s Choice: Refreshing?

Posted on 31. Aug, 2010 by .

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Can brands meet their marketing needs and positively impact the world? With marketers and communities both facing unique challenges, many brands are experimenting in their own creative ways to answer this question. In my next few posts, I’ll highlight some of these examples and try to assess their effectiveness. First up, the Pepsi Refresh Project. […]

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Closed on Sundays, Still Open for Business

Closed on Sundays, Still Open for Business

Posted on 23. Aug, 2010 by .

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The cows are telling me to eat more chicken. They’re telling me to eat more chicken because it’s delicious and maybe a smidge healthier than many other fast food options. Unfortunately, the cows are messing with me. It’s Sunday and Chick-fil-A is closed. I love Chick-fil-A. What I love about the brand goes far beyond […]

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From Cause to Collaboration (4 Rules for Brands)

From Cause to Collaboration (4 Rules for Brands)

Posted on 16. Aug, 2010 by .

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I was recently asked to contribute some basic “rules of the road” for brands looking to leverage a socially conscious agenda (check out this iMedia article to see what I and others had to say). With new business models like conscious capitalism and social entrepreneurship creating exciting opportunities for cross-sector partnerships, the “cause marketing” framework […]

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Good Reads

Good Reads

Posted on 10. Aug, 2010 by .

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Several books that I have found helpful in understanding the dramatic changes in our economy and society, and some unexpected leadership and relationship lessons from an unlikely source: The Long Tail, Chris Anderson: Simply explained and profound discussion of the fundamental economic shifts associated with virtually infinite choice. The paperback “Longer” edition includes a chapter […]

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Stale Beer Brand: What Would You Do?

Stale Beer Brand: What Would You Do?

Posted on 03. Aug, 2010 by .

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[Posts in this section give you the chance to play armchair Relationship Era marketer. We’ve created a high-level, hypothetical situation below and your job is to provide an answer or solution. We didn’t go into too much detail since we’re hoping to keep this fun and only looking for general guidance or direction–bullet points or […]

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Understanding LeBron in the Relationship Era

Understanding LeBron in the Relationship Era

Posted on 03. Aug, 2010 by .

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It’s been almost a month since free agent LeBron James chose to join Dwayne Wade and the Miami Heat rather than stay with his hometown Cleveland Cavaliers. The wound is apparently still open in Cleveland, as this fan found out last week when he wore James’ new Miami jersey to an Indians game: Not only […]

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