It’s All About Respect

It’s All About Respect

Posted on 29. Jun, 2010 by .

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Generally, when we talk about winning in the Relationship Era, we’re referring to the new world landscape where customers control the brand and much as companies, and where the needs and wants of the consumer must be on par with the goals and objectives of the brand. My agency characterizes this relationship as ME (brand) […]

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iAds and the Rise of the Relationship Era

iAds and the Rise of the Relationship Era

Posted on 28. Jun, 2010 by .

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The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set […]

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Motivational Speaker

Posted on 10. Jun, 2010 by .

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The science of motivation essentially lays waste to our common perceptions about what drives people to excel. Financial bonuses contingent on better performance do not equal a better result except in a very narrow category of human endeavor. In the video below, Dan Pink discusses research that explains the counterintuitive reality of motivation—once people generally […]

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Delivering Happiness: Drink Deep

Delivering Happiness: Drink Deep

Posted on 07. Jun, 2010 by .

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Tony Hsieh, CEO of Zappos, has a book launching today: Delivering Happiness: A Path to Profits, Passion, and Purpose. I, along with a number of other bloggers, received an advance copy of the book (two copies, actually) in exchange for an honest review. They are also supporting the book launch and movement through some fun […]

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bp_beyond petroleum

Slick Marketing?

Posted on 02. Jun, 2010 by .

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Since the disastrous blowout of its Deep Horizon rig more than a month ago, BP’s “Beyond Petroleum” campaign has become an easy target within marketing circles. For good reason. But it’s worth remembering that this same campaign won the gold award from the American Marketing Association back in 2007. The question now is: What exactly […]

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