Points of Connection in the Relationship Era

Posted on 27. May, 2010 by .

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The following post is a summary of a longer discussion that is available at RelationshipEra.com in the Documents section. You can find the full text here. For years, the concept of deeply understanding customers has been preached as a key ingredient to marketing success. The idea has been to take whatever the marketer can find […]

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Delivering Happiness

Posted on 14. May, 2010 by .

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Earlier this week we received an advance copy of Delivering Happiness: A Path to Profits, Passion, and Purpose, authored by Zappos CEO, Tony Hsieh. We’re looking forward to getting into the content and will share our thoughts once we’ve finished the book. If you haven’t been there, we’d encourage you to take a look at […]

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LaHood-winked?

Posted on 12. May, 2010 by .

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According to the NY Times online, U.S. Transportation Secretary, Ray LaHood, came away from a recent visit to Toyota’s headquarters sensing that the auto giant has experienced a kind of transformation. They’ve apparently seen the error of their ways – a corporate epiphany – and are moving forward to the stern drumbeat of American disapproval. […]

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Bob Garfield and Chaos

Posted on 06. May, 2010 by .

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We were fortunate to have Bob Garfield in-house yesterday giving a condensed and lively presentation of his work from The Chaos Scenario. If you haven’t had the opportunity to read the book or dig into the topic, I’d highly encourage you to visit his blog for a deeper dive. I think he does about as […]

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Let’s Give ‘Em Something to Talk About

Posted on 05. May, 2010 by .

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What can we learn about the future of marketing from a 19th Century “landscaper”? Turns out, quite a bit. “This is the advertising now most important to be developed; that of high-strung, contagious enthusiasm, growing from actual excellence; the question being not whether people shall be satisfied, but how much they shall be carried away […]

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