The Agency Race to Relevance
Posted on 30. Apr, 2010 by Ian Wolfman.
This post by Ian Wolfman (imc² CMO), is based on a response to Forrester senior analyst, Sean Corcoran’s, Defining the “Digital Agency” post. Sean’s post discussed the recent release of Ad Age’s annual digital agency report and the apparent change in the industry. The original work was published on Sean’s Forrester blog. Sean has a [...]
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Meaning = Muscle
Posted on 29. Apr, 2010 by The Relationship Era.
Meaningful should not be confused with a softer, or “kinder and gentler” approach. And this is as true in marketing as it is in any other endeavor. It’s easy to forget and drift toward the idea that we need to create or do nice. But to strive toward something deeper—the kind of pursuits that have [...]
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Three More Thoughts on Trust
Posted on 26. Apr, 2010 by Doug Levy.
Pete Blackshaw makes some great points in his Ad Age article, Why It’s Time to Hit the Reset Button on Trust. I’d encourage you to give it a read and share with others who might be interested. I’d like to make three quick points that build on his thinking. Pete discusses the difficulty of defining [...]
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Enter the Relationship Era: TOMS’ One Day Without Shoes
Posted on 20. Apr, 2010 by Jonathan Feinstein.
Where were you on April 8? The day marked the third annual One Day Without Shoes, TOMS Shoes’ biggest campaign of the year. But this isn’t your typical marketing campaign; in fact, it’s a movement-oriented event intended to drive awareness not directly for the brand, but for the cause that inspired the brand’s very existence. [...]
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Upward Mobility: Africa and Mobile Apps on the Rise
Posted on 13. Apr, 2010 by The Relationship Era.
Africa often conjures images of a continent mired in a complex web of seemingly intractable problems. Hope and solutions are typically thought of in the form of what the outside world can do to help. After all, if Africans could right the ship themselves, wouldn’t they have done so already? Perhaps, but solutions across Africa, [...]
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End of an Error: Marketing Model Must Shift to Engage an Active and Social Consumer
Posted on 05. Apr, 2010 by Mark McKinney.
Media Logic has published a white paper discussing its view of 2010 for the marketing profession. Of note is an excellent commentary by Ronald Ladouceur, contending that “There is no question that the old model of marketing, dependent upon an isolated and passive consumer, is dead, never to return.” (you can download the white paper [...]
