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Marketing, the Figure-Ground Stimulus, and Values

Posted on 21. Jan, 2010 by .

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I recently read an interesting post by Seth Godin, talking about how he feels that marketing messages are analogous to comic book frames. The marketing message is the crafted communication much like the illustrated comic frame, but the “message” takes place between the frames, where the reader actively imagines the action. His point: “Consumers are […]

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Brand Relationships and Pharma

Posted on 04. Jan, 2010 by .

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In her article, The Health of Pharma As Measured Through The Lens of Consumer Trust, published in last month’s DTC Perspectives, imc² health & wellness President, Hensley Evans, discusses some revealing research about relationships between several well-known pharma brands and their consumers. The article, which primarily focuses on consumer trust of brands across six therapeutic […]

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Dan and Snickers

Dan Patterson

Posted on 02. Jan, 2010 by .

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Dan, pictured with his dog, Snickers, is an expert on experience design and how relationships between brands and people are built in a more intimate, technology-enabled marketplace.

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Doug Levy

Posted on 02. Jan, 2010 by .

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Doug is the founder and CEO of imc², which he launched in 1995. An energetic and optimistic entrepreneur, he’s been active in digital since his college days at the Wharton School of Business. While guiding imc² to become a trusted partner for some remarkable brands, he has carefully guarded the agency’s independence, ensuring that the […]

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Mark McKinney, PhD

Posted on 02. Jan, 2010 by .

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Mark McKinney, PhD,  is a student of human behavior. For a psychologist who loves to people watch, social networking is a dream come true. And Mark is an aficionado – check out DaRightRev (did I mention he is a minister) on Twitter to catch the #MorningSermon. Mark has been working in the digital space since […]

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Ian Wolfman

Ian Wolfman

Posted on 02. Jan, 2010 by .

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Ian Wolfman is the chief marketing officer at imc². Always interested in how and why marketing is evolving, Ian is at his best, thinking and writing about the landscape and touchpoints where brands and people connect. A native Canadian, the long-time Dallas resident teaches a class on the future of marketing for MBA candidates at […]

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Jonathan Feinstein

Posted on 02. Jan, 2010 by .

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With a job title like “positive impact coordinator,” Jonathan is used to giving lengthy explanations of his position. Simply put, he wants to critically understand, participate in, and share anything that enables positive social change. A list might look like this: social entrepreneurship, engaged philanthropy, volunteerism, environmental sustainability, conscious capitalism, corporate social responsibility. A Teach […]

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