Relationship Era Marketing from an Unexpected Source – Kodak

Posted on 27. Nov, 2009 by .

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Few companies have been hit as hard by the digital revolution as Eastman Kodak. For years, the company failed to adapt to the changes in its industry and clung to an old way of doing business. Now, perhaps out of sheer desperation, the company has embraced radical change. At the recent ANA Masters of Marketing […]

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A New Marketing Era

Posted on 18. Nov, 2009 by .

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Maybe it’s not one of those things that we can point to on a calendar and say, “This is the day when everything changed.” But that’s OK. The fact that marketing is a significantly different animal today than it was ten years ago, or even five for that matter, is obvious. I began speaking about […]

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